Stephanie Baumer
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Various Identities

 HC2 Holdings, Inc. is a  diversified holding company  in NYC. They wanted a fresh, daring brand and identity to differentiate themselves from their more traditional parent company.

HC2 Holdings, Inc. is a diversified holding company in NYC. They wanted a fresh, daring brand and identity to differentiate themselves from their more traditional parent company.

 If you've driven along a highway in New England, chances are you've driven past hundreds of Barrett Outdoor's billboards and signage. Moving into the new world of digital signage, the Barrett family needed an identity that would carry them forward.

If you've driven along a highway in New England, chances are you've driven past hundreds of Barrett Outdoor's billboards and signage. Moving into the new world of digital signage, the Barrett family needed an identity that would carry them forward.

 The Jerome A. Chazen Institute of Global Business asked us to do an identity for their sub-organization, India Business Initiative. They wanted a logo that looks and feels like the India of today.

The Jerome A. Chazen Institute of Global Business asked us to do an identity for their sub-organization, India Business Initiative. They wanted a logo that looks and feels like the India of today.

 Science Delivered! is a not-for-profit organization launched in 2014 in the San Diego area. As promised, they deliver science education to young student groups who may not otherwise be exposed to the wide range of opportunities a science career offers—all with a  serious  emphasis on fun.

Science Delivered! is a not-for-profit organization launched in 2014 in the San Diego area. As promised, they deliver science education to young student groups who may not otherwise be exposed to the wide range of opportunities a science career offers—all with a serious emphasis on fun.

 Classic Restorations is the shop you want to go to for high quality roofing projects in the tri-state area. No hot tin roofs for them. Having worked on buildings by architectural legends like Philip Johnson over the past 30 years, Classic Restorations was in need of a website and logo that would reflect their top-notch craftsmanship.

Classic Restorations is the shop you want to go to for high quality roofing projects in the tri-state area. No hot tin roofs for them. Having worked on buildings by architectural legends like Philip Johnson over the past 30 years, Classic Restorations was in need of a website and logo that would reflect their top-notch craftsmanship.

 This ivy league’s Annual Dinner identity is designed to be both upscale and celebratory.

This ivy league’s Annual Dinner identity is designed to be both upscale and celebratory.

 The Jerome A. Chazen Institute of Global Business wanted a mark to use on all 2016 collateral, as the year marks the Institute’s 25th anniversary. They wanted to keep the mark simple and clean as it is most often paired with the Institute’s logo and existing brand materials.

The Jerome A. Chazen Institute of Global Business wanted a mark to use on all 2016 collateral, as the year marks the Institute’s 25th anniversary. They wanted to keep the mark simple and clean as it is most often paired with the Institute’s logo and existing brand materials.

 Studio Rio is a group of jazz musicians who play bossa nova and other Brazilian inspired jazz music. 

Studio Rio is a group of jazz musicians who play bossa nova and other Brazilian inspired jazz music. 

 PEACH (Policy, Education, Advocacy, Child Health) Advisors is an organization that streamlines the educational process for children who have had medical issues or sick leave. Each program is specialized for the child's specific circumstance. As medical professionals, they work with the family, the school, and the administration to protect the interest of the child’s health, safety, and education.

PEACH (Policy, Education, Advocacy, Child Health) Advisors is an organization that streamlines the educational process for children who have had medical issues or sick leave. Each program is specialized for the child's specific circumstance. As medical professionals, they work with the family, the school, and the administration to protect the interest of the child’s health, safety, and education.

 The Connecticut Writing Project (CWP) is an organization for educations who teach writing within any subject. CWP came to our team with a clear objective: they wanted a logo that not only captured writing‘s rich history and tradition, but, more importantly, represented what the writing process looks like for students and scholars today.

The Connecticut Writing Project (CWP) is an organization for educations who teach writing within any subject. CWP came to our team with a clear objective: they wanted a logo that not only captured writing‘s rich history and tradition, but, more importantly, represented what the writing process looks like for students and scholars today.

 Genesis Polymers, owned by the plastics distribution company Muelstien, provides companies with small polymer pellets that are melted down into plastic components of household items, electronics, packaging—you name it. Taking the idea of ‘beginning’ or ‘origin’ from their chosen name, we came up with several different logos that all revolved around a sun.

Genesis Polymers, owned by the plastics distribution company Muelstien, provides companies with small polymer pellets that are melted down into plastic components of household items, electronics, packaging—you name it. Taking the idea of ‘beginning’ or ‘origin’ from their chosen name, we came up with several different logos that all revolved around a sun.

 “No Straws N’at” is a citywide Pittsburg initiative to get straws and other single-use plastics minimized in restaurants and eateries.

“No Straws N’at” is a citywide Pittsburg initiative to get straws and other single-use plastics minimized in restaurants and eateries.

 Client Attraction is a sort of business-school-meets-rock-concert-meets-entreprenuer-support-group. The face of Client Attraction, Fabienne Fredrickson, had originally built her company’s brand in a sea of hot pink and bright orange. They came to us asking for a new look—one that would elevate their sophistication without “losing the love”—i.e., they wanted to attract a new type of client base without losing their existing base. Their new logo has taken them two steps forward.

Client Attraction is a sort of business-school-meets-rock-concert-meets-entreprenuer-support-group. The face of Client Attraction, Fabienne Fredrickson, had originally built her company’s brand in a sea of hot pink and bright orange. They came to us asking for a new look—one that would elevate their sophistication without “losing the love”—i.e., they wanted to attract a new type of client base without losing their existing base. Their new logo has taken them two steps forward.

 Veggiecurean is a vegetarian cooking blog founded by nutritionist and health coach, Shikha. She needed an updated logo that matched the energy of her tagline, “Celebrating Plants”, and echoed the flavor of her delicious and colorful meals.

Veggiecurean is a vegetarian cooking blog founded by nutritionist and health coach, Shikha. She needed an updated logo that matched the energy of her tagline, “Celebrating Plants”, and echoed the flavor of her delicious and colorful meals.