Stephanie Baumer
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Mount Sinai Medical Center

With so many leading health care centers in New York City, Mount Sinai Medical Center—comprised of both the hospital and the school—needs to stand apart. Their previous publication was visually bland, and was not representative of their industry-leading researchers, faculty, and students. We gave them a new set of colors, typefaces, and a flexible grid—along with an ever-changing feature section at the center—to let their content really sing. We continue to work with top-level photographers, illustrators, and editors to produce an issue biannually.

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